SEOUL, South Korea, Nov. 16, 2024 /PRNewswire/ -- In 2023, d'Alba achieved a major milestone as Korea's top revenue-generating independent skincare brand. This accomplishment, in a market heavily populated, has solidified d'Alba's position as a frontrunner in K-beauty innovation and a rising global star. Despite its immense popularity in Korea, d'Alba remains a hidden gem internationally— something the brand is excited to change.

Ranked among the top three bestsellers at Olive Young, Korea's leading health and beauty retailer, d'Alba has won over local consumers with its premium skincare formulas. d'Alba's bestseller, the White Truffle First Spray Serum, has become a "must-have" in Korea, renowned for its ability to deeply hydrate, enhance radiance, and promote youthful-looking skin. Infused with luxurious Italian white truffles, this product delivers a rejuvenating experience, creating a devoted following among Korean skincare aficionados who appreciate its transformative results.

While their domestic success is clear, d'Alba remains an under-the-radar name globally. Among those familiar with Korean beauty trends, d'Alba's white truffle-infused skincare is something of a well-kept secret, recognized by those closely attuned to K-beauty. With Korean consumers embracing the brand wholeheartedly, d'Alba is setting its sights on a new goal: making an international breakthrough. Wanting to bring the same excitement and exceptional skincare experience to beauty lovers worldwide.

This Black Friday, d'Alba is preparing their biggest global promotion yet, offering exclusive deals to introduce d'Alba to a wider audience. The goal is to replicate their domestic success and become a viral sensation globally, so that skincare enthusiasts everywhere can experience the products that have taken Korea by storm.

As d'Alba embarks on this exciting new chapter, they would like to invite beauty enthusiasts around the world to discover what Korean consumers have known all along: d'Alba is more than a brand—it's a skincare experience like no other. This Black Friday marks the perfect moment for the world to discover d'Alba and enjoy the luxurious, rejuvenating benefits of the white truffle-infused products. Get ready as Korea's best-kept beauty secret takes center stage globally.