Investing.com -- Stellantis (NYSE:STLA) is exploring options for its luxury brand Maserati, including a possible sale, according to a Reuters report on Friday.
The evaluation of Maserati’s future began before incoming CEO Antonio Filosa’s appointment last month, while Chair John Elkann was leading the company. Filosa starts his position on Monday.
The viability assessment of Stellantis’ 14 brands, which include Chrysler, Peugeot (OTC:PUGOY), Jeep, and Alfa Romeo, was a key focus for Elkann during the CEO selection process.
In April, the automaker hired consulting firm McKinsey to analyze the impact of U.S. tariffs on Maserati and Alfa Romeo as these brands develop their future strategies. At that time, Stellantis stated it remained fully committed to both brands.
The report indicated that McKinsey’s assessment, which includes the potential divestment of Maserati as one option, remains in its early phases.