New AVP of Sales strengthens regional leadership team accelerating local growth

SINGAPORE, July 1, 2025 /PRNewswire/ -- Coupa, the leading AI platform for total spend management, today announced it has appointed François Vazille as the Area Vice President of Sales for the APAC region. Based in Singapore, François will play a pivotal role in driving the overall growth and success of Coupa across the Asia Pacific region.

In his role, François will oversee the sales function, drive revenue growth, and ensure go-to-market strategy maximizing regional results. In addition to his direct sales efforts, François will also work very closely with Coupa's partners and a growing number of resellers in the region to expand Coupa's global footprint at enterprise and mid-market companies who can benefit from Coupa's industry-leading total spend management platform.

"I'm truly excited to have a proven leader like François at the helm of our Sales team in Asia Pacific and Japan," said João Paulo da Silva, Coupa Regional President, EMEA & APAC. "His collaboration with our recently appointed regional leaders – Koichiro Sorimachi, Country Manager of Japan; Jess Bartram, Vice President of Australia and New Zealand; and Sumeet Chamoli, Vice President of South East Asia – will be instrumental in driving regional performance and ensuring customer success."

With over 20 years of leadership experience in the technology sector, François brings a wealth of expertise to his new role, having held senior commercial positions at industry leaders such as IBM, Schneider Electric, Oracle, and AWS. His strategic vision, financial acumen, and hands-on execution have been instrumental in leading high-performing teams and scaling businesses across Asia Pacific and Japan.

About Coupa
Coupa is the leading AI platform for total spend management. Using its trusted, community-generated, $8 trillion dataset, Coupa brings autonomous AI agents, a network of 10M+ buyers and suppliers, and leading apps together on one unified platform to seamlessly automate the buying process and connect to customers in a whole new way. With Coupa, you'll make margins multiply^™. Learn more at coupa.com and follow us on LinkedIn and X (Twitter).